Whitepaper — The Future of Search
A primer on Answer Engine Optimization & how AI reshapes discovery.
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AI Search Intelligence
Free AEO Analyzer:
Is Your Website Answer-Ready?
Get a free, rule-based AEO report. It shows what helps and what blocks AI systems from finding and citing your page. See what works, what does not, and how to improve.
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7
Categories
98
Documented Rules
1
Page Per Audit
How It Works
How Everyday AEO Helps All Companies
Increase AI Visibility
See how visible your content is to the AI assistants your audience uses. This includes Google's featured snippets.
Meet Content Standards
Get guidance on content authority, transparency statements, author credentials, and compliance signals.
Get Your Complete Action Plan
Receive a detailed report covering seven categories, with evidence and a fix for every rule that lost points.
The Model
What does Everyday AEO check?
It scores one page against 98 documented rules in seven weighted categories. The weights add up to 100. The score comes from fixed rules on our server, not from an AI model.
| Category | Weight | What it looks at |
|---|---|---|
| Content Structure | 22 | Headings, question headings, lists, FAQ, depth |
| Authority & Trust (E-E-A-T) | 18 | Authors, citations, external sources, article markup |
| AI Access & Readiness | 15 | robots.txt rules per AI crawler, sitemap, meta directives |
| Technical Optimization | 15 | Structured data, canonical, Open Graph, speed data |
| Content Clarity & Relevance | 12 | Readability, sentence length, direct answers |
| Trust & Compliance | 10 | Disclaimers, dates, contact and policy links |
| User Experience | 8 | Accessibility, viewport, navigation, image alt text |
Dealbreakers cap the score, for example a noindex tag. Rules we cannot measure are shown as “Not measured” and left out of the score.
Why Trust Us
AEO Expertise You Can Trust
Everyday AEO is a founder-built framework by Jack DeManche. He created it to meet the growing need for AEO strategies across industries. It focuses on content structure, authority signals, and AI search visibility. Every rule it uses is on the methodology page.
I worked with teams on AI search challenges. The same gaps in content structure and authority signals kept appearing. So I built this productized methodology — now shared openly to help organizations achieve AI-native discoverability. — Jack DeManche, Founder, Everyday AEO
Common Questions
Frequently Asked Questions
Answer Engine Optimization (AEO) is the practice of writing and marking up content so AI search tools can understand and cite it. Examples are Claude, Perplexity, and Google's AI features. Unlike traditional SEO, AEO focuses on structured data, clear answers, and authoritative signals. These help AI systems extract your information accurately.
Our tool fetches your page on our servers and checks it against documented rules. These cover content structure, authority and trust, AI crawler access, technical markup, clarity, compliance and usability. When available, it adds Google PageSpeed Insights data. It audits one page per run. We score seven categories: Content Structure (22%), Authority & Trust (18%), AI Access & Readiness (15%), Technical Optimization (15%), Content Clarity & Relevance (12%), Trust & Compliance (10%), and User Experience (8%). Every rule is listed on our methodology page.
All content benefits from proper AEO, whatever the industry. More people now use AI assistants to find information. Good AEO helps your content get cited accurately, with clear authority signals, author credentials, and transparency. Poor AEO can mean missed chances to reach your audience through AI search.
Traditional SEO optimizes content for search rankings and click-through rates. AEO goes further. It structures content so AI assistants like Claude, Perplexity, and Google's AI Overviews can present your information as direct answers. AEO focuses on content authority, structured data, clear writing, and trust signals.
Everyday AEO checks whether a page is open to, and structured for, answer engines such as Google AI Overviews, Perplexity, Claude, Bing Copilot and ChatGPT search. It checks crawler access per bot (OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot, Bingbot and more) plus the content and authority signals these systems share. It does not guarantee citations.
Resources
AEO Get Smart
Free resources to deepen your understanding of Answer Engine Optimization
Start Your AEO Analysis
Join the companies already ahead of the AI search curve
Sources and Notes
The crawler names and markup types we check come from the vendors' own documentation:
- Google Search: AI features and your website
- OpenAI: crawlers and user agents
- Anthropic: how its crawlers work and how to control them
- Perplexity: crawlers and user agents
- Schema.org: FAQPage
Disclaimer: EverydayAEO provides automated, heuristic guidance. It is not legal, regulatory or medical review.